THE STYLE COUNCIL was founded in 2014 by Creative Directors Robert Lussier and Mia Forsgren.

Creative director and visionary, Robert Lussier is at the helm of TSC’s current framework. TSC creates fully integrated campaigns for fashion, fragrance and beauty brands that are visually arresting, with a distinctive voice, unforgettable flair, and a no-boundaries philosophy. Robert first established his creative vision in New York, embracing the emergence of digital technology and helping brands build on both traditional and new platforms. His ideas have been interpreted by some of the most imaginative filmmakers, photographers, and writers working today.

Robert has been a creative leader in agencies, large and small, and within major fashion houses. He began his career in New York with Donna Karan and Kenneth Cole, later joining Laird+Partners, where he headed the fragrance division. In 2008, he became the first in-house Creative Director of Parfums Christian Dior. In Paris, he led the creative direction for full-scale campaigns at Christian Dior, including the successful relaunch of Miss Dior by Sofia Coppola and Lady Blue Shanghai directed by David Lynch, amongst many others. In 2012, he began working with Louis Vuitton on their Spirit of Travel campaigns, continuing to the present with the iconic Horizons Never End luggage campaign by Glen Luchford.

TSC is a one-stop creative source beyond limitation, working collaboratively from concept to delivery of cross-platform content, all while elevating a brand’s cultural relevance. As an integrated partnership or consultancy, TSC’s capabilities include creative branding, identity, and art direction for commercial and editorial clients, as well as product, packaging, book, and digital content creation. Recent clients include Dior, Louis Vuitton, Graff, Michael Kors, Loewe, and Givenchy. TSC also designed a book celebrating Karen Elson’s extraordinary career, The Red Flame: A Journey of a Woman, published by Rizzoli, with contributions from Tim Walker and Grace Coddington.

Alexandra Nataf Portfolio